Information technology has given rise to Web-based and “social” media that provide new ways in how people seek, gain, disseminate, share, communicate and also respond to the information. In the days when conventional media ruled the flow of information, every channel of media was quite clear and identifiable with regards to their organization, purpose, objective, message, capacity and domain; not only that, every medium also complied with the agreed upon rules of the game. Web-based and “social” media, on the other hand, hold no standard of anything, may it be ethical, capability or accountability. The absence of common standards has resulted in extreme differences of quality level within the contents, ranging from complete trash to arguably journalistic or academic quality. Web-based and “social” media are real and getting stronger everyday. The problem is not about the growing usage of these media, but about whether the content’s quality is known by and matters to most users. If not, then the use of these new media may result in harming rather than benefiting societies around the world. With such concerns in mind, Sacred Bridge decided to take part in contributing sound contents that focus on culture related issues. The aims are to provide accountable and inspiring thoughts, ideas, practices and events around the world, and to promote cross cultural understanding, respect and cooperation globally.
In 2009, due to the ever increasing use of social media, along with the eagerness and initiative of two young men (Adhianto Aryo and Pattraditya Pangestu), Sacred Bridge reintroduced Listen to the World program in the form of portal web named www.listentotheworld.net. The geographic coverage changed from domestic to global, but the fundamental objective stays the same, and that is to improve the literacy of people around the world on the roles, functions, meanings, contexts and aspects of music. Contents of the web are mainly culture-related subjects covering news, articles, interviews, events around the world, and music reviews. At the beginning of the spring season this year, www.listentotheworld.net launched online merchandising offering original items ranging from t-shirts, drawings to CDs. The website is accompanied by Offline Sessions containing seminars, discussions, exhibitions, dance parties, and live music performances. The Offline Sessions are organized only in Jakarta.
Vox De Cultura
Initially, Sacred Bridge offered a series of recorded music containing genres from corners of the world. It was intended for FM radio stations all over Indonesia. In addition to the music, it also contained information and interviews with authorities in music-related subjects. Each session was three-hours long. This on-air program was supported by off-air events organized periodically at the Zanzibar Lounge in South Jakarta. These programs were named Dance to the World Beat. It featured dance music from cultures across the world.